Hulu Subscribers, Revenue & Net worth Stats 2023

Hulu is one of the most popular on-demand video streaming services in the United States. Launched in 2007, Hulu has grown to become a household name for legally streaming movies, TV shows, documentaries, and more.

Hulu has an extensive on-demand library with over 85,000 episodes of TV shows and movies.

This includes popular shows like Family Guy, Bob’s Burgers, Seinfeld, South Park, Rick and Morty, etc. Hulu’s movie catalog contains titles like Parasite, A Quiet Place, Booksmart, Portrait of a Lady on Fire, and more.

In terms of TV shows, Hulu offers full series from networks like NBC, FOX, ABC, FX, TNT, Comedy Central, and many more. The service adds around 3,200 new TV episodes every month.

In recent years, Hulu has been expanding its original content catalog rapidly. As of 2023, Hulu has over 100+ critically acclaimed Originals in its portfolio.

Hulu Subscribers, Revenue & Net worth Stats 2023

Hulu Subscriber Stats

  • Hulu will generate approximately $11.1 billion in revenue in 2023, most of which will come from its streaming platform
  • Approximately 70% of Hulu subscribers were on ad-supported plans (Variety).
  • Hulu boasted 94.5 million viewers and had revenue of $4.4 billion
  • Hulu had roughly 48.5 million paid subscribers
  • 41% of Americans aged 18-29 had a Hulu subscription
  • About 52% of Hulu viewers are female
  • Hulu boasts a total of 99.7 million viewers
  • 4 million users subscribe to the Hulu Live TV bundle.
  • Approximately 40% of Hulu’s content in the United States is exclusive.

Company Overview

  • Launch Date: Hulu was officially launched on October 29, 2007.
  • HQ (Headquarters): Hulu’s headquarters are located in Santa Monica, California, USA.
  • Business Type: Subscription-based streaming service
  • Industry: Entertainment and media industry, specifically in the streaming and digital distribution sector.

Hulu subscribers by generation

When we break down Hulu subscribers by generation, both Millennials and Generation X lead the way with 37% of the total subscribers.

Hulu Subscribers

Following them, Baby Bloomers represent 19% of the subscribers, while the youngest group, Generation Z, makes up 17%.

Hulu subscribers by generation:

Gen Z17%
Gen Y37%
Gen X37%
Baby Bloomers19%

Hulu subscribers by Region

Hulu subscribers by Region

About 75% of Hulu subscribers belong to the urban communities. Whereas, 25% of them reside in rural locations

Hulu subscribers by Region:

Urban Communities75%
Outside towns & Cities25%

Source: Morning Consult

Hulu subscribers by Race

Hulu subscribers by Race

Looking at the racial breakdown of Hulu subscribers, the majority are White (non-Hispanic) at 64%.

Hispanics come next, making up 20% of the subscribers.

Black (non-Hispanic) viewers represent 13%, while Asians and others account for the remaining 3%.

Hulu subscribers by race:

White (non-Hispanic)64%
Black (non-Hispanic)13%
Asian, other race or ethnicity3%

Source: Statista

Hulu annual subscribers 2011 to 2022 (in mm)

Hulu annual subscribers

Hulu has experienced steady subscriber growth annually since its launch. In 2011, Hulu had just 1 million subscribers. By 2019 that figure had jumped to 25 million subscribers.

In 2020, Hulu hit 32 million subscribers and The most recent data shows 45 million subscribers in 2022.

It is estimated that Hulu will surpass 48.5 million total subscribers in 2023, highlighting the consistent expansion of its customer base over time.

YearSubscribers (mm)
20111 million
20122 million
20134 million
20146 million
201510 million
201612 million
201717 million
201822 million
201925 million
202032 million
202141 million
202245 million
2023 (Estimated)48.5 million

Sources: The Verge

Hulu quarterly subscribers 2019 to 2023 (mm)

Hulu quarterly subscribers
QuarterNumber of Subscribers (in millions)
Q1 201922.8 million
Q2 201925.2 million
Q3 201927.9 million
Q4 201928.5 million
Q1 202030.4 million
Q2 202032.1 million
Q3 202035.5 million
Q4 202036.6 million
Q1 202139.4 million
Q2 202141.6 million
Q3 202142.8 million
Q4 202143.8 million
Q1 202245.3 million
Q2 202245.6 million
Q3 202246.2 million
Q4 202247.2 million
Q1 202348 million
Q2 202348.2 million
Q3 202348.3 million

Hulu’s SVOD streaming subscribers

Hulu annual streaming subscribers 2018 to 2022 (mm)

Hulu annual streaming subscribers

In 2018, Hulu had 20.1 million SVOD subscribers. By 2019, that number had increased to 23.2 million. In 2020, subscribers jumped to 28.8 million, and in 2021 it reached 37.8 million.

The most recent data for 2022 shows Hulu’s ad-supported SVOD subscriber base at 41.4 million.

YearSubscribers (mm)
201820.1 million
201923.2 million
202028.8 million
202137.8 million
202241.4 million

Source: Company data

Hulu Live TV subscribers

Hulu Live TV Subscribers

Hulu’s Live TV service reached over 4 million subscribers in 2022. However, Live TV subscribers’ growth has slowed in the past two years.

It is estimated that Hulu will have 4.4 million subscribers in 2023.

Hulu Annual Live TV Subscribers 2018 to 2022 (mm)

YearSubscribers (mm)
20181.1 million
20192 million
20203.3 million
20213.8 million
20224.1 million
2023 (Estimated)4.4 million

Hulu subscriber’s annual income

50% of Hulu subscribers earn under $50,000 per year. This income profile is most similar to Netflix, where 19% of subscribers make over $100,000 annually.

In terms of income distribution, Hulu and Netflix have the most subscribers in lower income brackets compared to rivals.

Hulu Market Share vs. Competitors

According to a 2021 year-end report from Nielsen, Hulu accounts for 11% of overall streaming in the United States. This puts Hulu at the #3 spot behind Netflix (25%) and YouTube (21%).

Here is a breakdown of streaming market share by major players in the US:

  • Netflix – 25%
  • YouTube – 21%
  • Hulu – 11%
  • Amazon Prime Video – 8%
  • Disney+ – 6%
  • HBO Max – 5%

Among the pureplay streaming services, Hulu holds the second position behind Netflix in terms of subscribers and market share.

Hulu user Stats

Hulu’s User By gender

Hulu user Stats

Hulu has the most equal gender split of subscribers among major streaming services, with 52% female and 48% male. This makes it stand out in terms of gender parity compared to other streaming platforms.

Hulu’s User By gender:


Source: MorningConsult

Since launching, Hulu has gained subscribers every year. By the end of Q3 2023, Hulu had 48.3 million subscribers.

Hulu’s user by Viewership

Hulu’s user by Viewership

Hulu’s viewership has steadily grown from 57 million in 2018 to 111.5 million in 2023. It’s projected to reach 115.6 million by 2024.

Hulu’s user by Viewership:

YearHulu Viewers
201857 million
201976.3 million
202094.5 million
202199.7 million
2022106.1 million
2023111.5 million
2024 (Estimated)115.6 million

Source: Emarketer

Hulu users with ad-free plan and Ad supported plans

In October and January, the split was similar with 62% of users choosing the ad-supported plan and 38% opting for the ad-free plan.

However, November saw a spike in the ad-supported plan’s popularity, with 81% of users choosing it and only 19% going for the ad-free option.

By December, the distribution shifted again, with 67% on the ad-supported plan and 33% on the ad-free plan. This data highlights the fluctuating preferences of Hulu subscribers over these months.

Hulu users with ad-free plan and Ad supported plans:

DateAd-supported PlanAd-free Plan
October 202062%38%
November 202081%,19%
December 202067%33%
January 202162%38%

Hulu ARPU in the US

For Hulu’s ARPU in the US, the SVOD Only category saw its highest value at $14.49 in Q1 2019 and its lowest at $11.39 in Q3 2020.

In contrast, the Live TV + SVOD category reached its peak at $92.32 in Q2 2023 and had its minimum at $52.31 in Q1 2019.

In the most recent quarter, Q3 2023, the ARPU for SVOD Only stood at $12.39, while the Live TV + SVOD was at $91.80. This data highlights the fluctuations and trends in Hulu’s ARPU in the US over the years.

Hulu Average revenue per user in the US:

QuarterSVOD OnlyLive Tv + SVOD
Q1 2019$14.49$52.31
Q2 2019$12.73$52.58
Q3 2019$12.68$58.42
Q4 2019$12.67$58.82
Q1 2020$13.15$59.47
Q2 2020$12.06$67.75
Q3 2020$11.39$68.11
Q4 2020$12.59$71.9
Q1 2021$13.51$75.11
Q2 2021$12.08$81.83
Q3 2021$13.15$84.09
Q4 2021$12.75$84.89
Q1 2022$12.96$87.01
Q2 2022$12.77$88.77
Q3 2022$12.92$87.92
Q4 2022$12.23$86.77
Q1 2023$12.46$87.90
Q2 2023$11.73$92.32
Q3 2023$12.39$91.80

Source: Statista

Hulu Revenue Stats

Hulu’s quarterly revenue 2019 to 2023 ($mm)

Hulu’s Quarterly Revenue

Hulu’s revenue has steadily increased each year from 2019 to 2023. In the first quarter of 2019, it was $1.183 billion.

By the end of that year, it grew to $1.595 billion. In the first quarter of 2021, it jumped to $2.336 billion.

Most recently in the third quarter of 2023, Hulu’s revenue hit a high of $2.819 billion. This shows consistent financial growth for Hulu over the past several years across the mentioned quarters.

Hulu’s quarterly revenue:

QuarterRevenue (in millions)
Q1 20191183 million
Q2 20191201 million
Q3 20191363 million
Q4 20191595 million
Q1 20201683 million
Q2 20201712 million
Q3 20201791 million
Q4 20202111 million
Q1 20212336 million
Q2 20212302 million
Q3 20212475 million
Q4 20212537 million
Q1 20222712 million
Q2 20222677 million
Q3 20222690 million
Q4 20222715 million
Q1 20232812 million
Q2 20232756 million
Q3 20232819 million

Hulu annual revenue 2010 to 2022 ($bn)

Hulu annual revenue 2010 to 2022 ($bn)

Hulu’s revenue has grown rapidly since 2010, starting at $0.2 billion that year. By 2011 it doubled to $0.4 billion, and by 2015 it reached $2 billion.

Most recently in 2021 earnings were $9.6 billion, and 2023 revenue is estimated to hit $11.1 billion. This steady upward trajectory in earnings over the past decade highlights Hulu’s expanding financial success.

Hulu annual revenue:

YearRevenue ($bn)
2010$0.2 billion
2011$0.4 billion
2012$0.6 billion
2013$1.1 billion
2014$1.6 billion
2015$2 billion
2016$2.4 billion
2017$3.1 billion
2018$3.5 billion
2019$4.5 billion
2020$7.2 billion
2021$9.6 billion
2022$10.7 billion
2023 (Estimated)$11.1 billion

Sources: GeekWire

Hulu advertising revenue

YearAdvertising revenue
2016$873 million
2017$986 million
2018$1.45 billion
2019$1.82 billion
2020$2.24 billion
2021$2.7 billion

Source: Business Insider.

Hulu ad revenue from US connected TV

Hulu’s revenue from ads on connected TVs has seen a consistent rise over the years.

Starting at $1.57 billion in 2019, it grew to $1.96 billion in 2020.

By 2021, the revenue jumped to $2.6 billion, and in 2022, it reached $3.1 billion. This shows Hulu’s growing influence in the connected TV ad space.

Hulu ad revenue from US connected TV :

YearConnected TV ad revenue
2019$1.57 bn
2020$1.96 bn
2021$2.6 bn
2022$3.1 bn

Source: eMarketer.

Hulu’s annual streaming revenue 2019 to 2022 ($bn)

Hulu’s annual revenue has increased each year from 2019 to 2022. In 2019, revenue was $3.7 billion. By 2020, it had grown to $4.4 billion.

In 2021, Hulu earned $5.8 billion in revenue, and in 2022 that figure reached $6.3 billion.

YearRevenue ($ in bn)
2019$3.7 billion
2020$4.4 billion
2021$5.8 billion
2022$6.3 billion

Hulu annual Live TV revenue 2019 to 2022 ($bn)

In 2019, Hulu generated $1.4 billion in revenue. By 2020, earnings had doubled to $2.8 billion. The growth continued in 2021 with revenue reaching $3.7 billion, and in 2022 it jumped to $4.4 billion.

Over this four-year stretch, Hulu more than tripled its annual revenue, demonstrating impressive financial expansion.

YearRevenue ($ in bn)
2019$1.4 billion
2020$2.8 billion
2021$3.7 billion
2022$4.4 billion


Ques 1: How many subscribers does Hulu have?

Ans: As of Q1 2022, Hulu has 45.6 million paid subscribers in the US.

Ques 2: How many TV shows and movies does Hulu have?

Ans: Hulu has over 85,000+ episodes of shows and movies in its on-demand catalog.

Ques 3: What is Hulu’s streaming market share?

Ans: Hulu has an 11% share of the total streaming market in the US (as of 2021).

Ques 4: How much does Hulu cost?

Ans: Hulu pricing starts at $6.99 per month for an ad-supported plan. Ad-free plan is $12.99/month. Live TV plans start at $69.99/month.

Ques 5: What devices support the Hulu app?

Ans: Hulu is available on most media streaming devices, smart TVs, gaming consoles, iOS, Android, and web browsers.

Ques 6: How many Hulu original shows are there?

Ans: Hulu currently has over 100+ original shows and films in its portfolio.

Andrea Wilson
Andrea Wilson

Andrea Wilson is an expert in finding simple and cost-effective alternatives to traditional TV. With years under her belt, she's a trusted voice in the cord-cutting community.

She has dedicated countless hours to in-depth research, guiding viewers how to stream their favourite shows without a cable subscription. she's an avid hiker, a mystery novel enthusiast and a dog lover.